Diva Limousine Launches New Brand Strategy

Diva Limousine Launches New Brand Strategy to Reflect Continued Commitment of Word-Class Service, Innovative Technology and Customer Focus

Los Angeles, CA – December 5, 2007 – Diva Limousine Ltd. today unveiled a new brand strategy that includes a new corporate brand mark and tagline. The new brand initiative represents Diva Limousine’s unique ability to bring world-class chauffeured driven services, innovative technology and commitment to customer satisfaction together through a symbol of movement and change.

“Through re-branding we have strengthened our position in the industry both domestically and internationally as a leading chauffeured ground transportation company. We continue with the same focus as we have always had which is to compromise nothing when it comes to our passengers and strive to continually exceed their expectations. Today’s announcement is not just about changing our visual identity, but about changing the way we meet and service our customers as well as increasing company awareness,” said Bijan Zoughi, President and CEO of Diva Limousine Ltd.

“Our brand message is clear: Quality Focused. People Driven for customers who demand the highest level of safe, secure and personalized chauffeured driven services. Diva Limousine Ltd. was built on delivering the unexpected to the expected,” said Bijan Zoughi.

Launching of the new Diva Limousine brand strategy is yet another exciting advancement for the company. Diva Limousine consistently achieves industry-leading milestones and is driving a fundamental shift in the importance of customer service within the chauffeured driven services industry.

The innovative brand strategy and marketing campaign was conceptualized by Diva Limousine’s agency of record GNA Marketing Group www.gnamg.com a renowned brand identity and target marketing firm.

About Diva Limousine Ltd.
Headquartered in Los Angeles, California with additional corporate locations in San Francisco, New York and Chicago, Diva Limousine, Ltd. is one of the nation’s largest chauffeured vehicle service companies. The company provides chauffeur driven luxury sedans, hybrids, limousines, vans, SUV’s and buses through a world-wide network of owned and operated companies and affiliates with services in over 350 cities and in 75 countries. For further information, contact us via email at info@divalimo.com or visit our website at www.divalimo.com.